What is a Webhook and how to implement it in HubSpot?
It is no coincidence that HubSpot is one of the best CRMs on the market. What started out as a marketing automation tool has become one of the most powerful and versatile CRMs on the market. This flexibility of use and adaptation to each business model is achieved, among other reasons, with the ability to synchronize with external applications and integrate data.
The marketing and sales technology
Landscape has been completely transformed in recent years. There are more than 8,000 marketing and sales applications at the moment compared to just over 150 in 2011. Having integrated platforms is vital to adapt to any business structure.
What is a webhook?
One of the features offered by HubSpot CRM is the implementation of webhooks, or in other words, the use of a communication system that simplifies the exchange of data between different web applications.
In addition to webhooks, HubSpot has several APIs that allow physician database you to interact with information. Both models play a very important role in system integration.
Let’s see how it works
When we interact with an application, almost all actions are translated into events. For example, if we have an e-commerce, the moment of payment is considered an event. From here we may be interested in ჩვენ ჩამოვთვლით მის მიღწევის 3 გზას automating an action, such as sending an email. If we have an API development, we need to periodically consult the application to find out if an event has occurred, which could generate a certain overload of the systems. However, a similar development through a webhook allows us to notify the moment of the event without the need for periodic monitoring.
This saves resources and time, making operations much more efficient and avoiding possible delays in the execution of automated tasks.
With this diagram we explain it visually
Webhooks VS API
How to implement japan data webhooks in HubSpot?
There are different uses for webhooks within HubSpot. The choice will depend on the type of license and the specific need. We detail the 3 main functionalities below.
