What is Digital Advertising? How it works and what it is used for

Digital Advertising (online advertising) is a method of disseminating paid used for advertisements through the use of online channels. This type of sponsorship is often used by companies. To promote the promotion of products or services online. Thanks to digital advertising tools, a company or brand has a greater chance of being noticed by customers. Reaching various target users immediately and simultaneously. With lower costs and measurable results. But what are the advantages of exploiting Digital Advertising?

The benefits of Digital used for What is Digital Advertising

Internet advertising has become a priority Taiwan Phone Number Data investment in the marketing. And communication budget for companies because it can be used across. All the main channels that make up the Digital Customer Journey. Compared to traditional advertising, Digital Advertising is undoubtedly much more capable of better personalizing communication towards its target in a targeted way. The different formats of online advertising generally require smaller investments than traditional ones, giving the possibility of obtaining visibility even for small-sized businesses.

Digital Advertising  in Italy

The Global Ad Spend Forecasts report , carried Uk Phone Number List out by the Dentsu International company , highlights how Italy is in fifth place in the world for advertising growth expected in 2021 . TV, radio and digital dominate, on which small and medium-sized businesses also and above all rely with important results. In 2020, the decline in the advertising market due to the pandemic was -12%. However, the sector that was least affected was digital advertising, with -4%. TV lost -9.5%, radio dropped by -25%, and print media dropped by -29%. In our country, advertising has enormous potential that could be exploited in an increasingly intense way over the next few years.