When should content be
Roskomnadzor needs this for some reason, probably for something good and correct – but you and I, of course, are more interested in the consequences.
And the consequences are as follows:
if you do not mark the whatsapp data advertisement through ORD or mark it incorrectly, you can get a fine:But if I make a website for my company, I highlight the advantages of the product. Does that mean I have to label my entire website?
Answer: No, it is not necessary. But you must admit that such a conclusion can be drawn from the law? That is the problem.
restaurants. And if the establishment is good, then it will also be praised.
What I think: labeling is not necessary. The story about the establishments is the topic of the blog, so such mentions are not considered advertising. You can safely tell – as long as these mentions are not paid advertising.
“I praise my product on my own social networks. This is blatant advertising – should it be labeled?”
The company “Istul” develops a financial accounting service for businesses and talks about it in its Telegram channel. Every day, the guys post why their service is convenient, profitable, beautiful, wonderful. Somewhere they talk about it explicitly, somewhere they make native advertising and sew a banner about their service into the article. In short, not a day without advertising “Istul”.
What I think: there is no need to label. There have been no precedents so far of someone being caught for not labeling their own sites: blogs, websites, social networks.
Exception: through banners. For example, if you placed a banner with a special offer for a course in the
Site header and it cannot be closed. Then you will have to make a mark.
“Partners offered to advertise each other. Nobody rehefa manao fampiroboroboana pays anyone, it’s mutual PR. Is labeling necessary?”
Pasha Molyanov runs a channel about content marketing. Molyan Pavlov, who also runs a channel about content marketing, approaches him and suggests telling about each other. The number of subscribers is more or less the same, so they decide to do without payments.
What I think: labeling is necessary. Because advertising is advertising, even if it is mutual and free. By the way, by law advertising must be paid, so some amount must be written in the documents – at least 1 ruble.
“I publish expert articles in the media and on platforms like VC. I mention my company in them. Do I need to mark the articles?”
Many people use the media as a platform for PR and content marketing — they post on VC or send articles to media editors and receive publications. Everything would be fine, but there may be mentions of the company, links to the website and social networks, cases, and a story about their services.
What I think: if the text is truly expert, marking is not necessary. But if it is all built around the company’s advantages, there is a clear call to action, then you will have to put a note about advertising and mark the article.
to write about different businesses every day.
“We are doing a joint project with another alb directory company. When I talk about it, I mention the partner. Do we need labeling?”
Let’s take a real example: we at Sdelalem launched a club on neural networks called “NeuroCenter” and did it together with Pasha Fedorov. And Pasha runs several of his own channels, sells courses. If we mention him, we attract the audience’s attention to him and his products.
What I think: labeling is not necessary. “NeuroTsekh” is our product too, so we can talk about it freely, including mentioning partners.
“We write cases about our work, and in the cases we talk about the customers’ business. Is labeling necessary?”
A marketing agency publishes case studies: it tells how it brings leads to different clients. Including, it talks about the clients’ USP, their advantages, strengths – this is necessary for the story.
