What’s so popular about Threads’ crispness? Revealing the marketing trends and issue manipulation of Threads, Taiwanese’s crazy gathering place for scrap articles

What’s so popular about Threads Threads is a new social application launch by Meta’s Instagram in July 2023. In the early days, everyone register an account with the mentality of trying it out, but the active users and retention rate were not high. After a year, the number of users has grown rapidly, and now Taiwan has become one of the most popular platforms. Taiwan ranks second in the world in terms of global traffic share, only 18.67% behind the Unit States, which ranks first, and the average usage time is almost twice that of other countries. What is the charm of this platform, which Taiwanese call “crispy”? How can brands take advantage of Threads’ traffic for marketing planning?

Article directory What’s so popular about Threads

Threads community features and advantages
Threads Marketing Opportunities
Summarize
Threads community features and advantages
Before understanding how brands operate and use the platform to stir up topics, let us first analyze why Threads is so popular in Taiwan?

1. Similarity to X What’s so popular about Threads

The popularity of Threads in Taiwan has spread, initially because during this year’s (2024) presidential election, political, social and other relat issues were fermenting among the people, allowing Threads to transform from a collection and distribution center of scrap articles to expressing personal opinions and intensely discussing candidates’ political opinions and news. reporting platform.

Many politicians have also follow

Suit and open accounts to directly interact with voters. For example, “De De” join the election campaign and became famous overnight because of his handsome appearance. Legislative candidate Zheng Yunpeng call himself “the father of Zheng Yunpeng’s son”, attracting many netizens to make pilgrimages, and the number of fans also increas sharply.

Threads is center on text sharing

And is often call the “text version of IG.” The short text-bas community type is similar to X (original Twitter), using real-time and large-scale topic diffusion. Encourage the public to discuss and express their opinions using mechanisms such as search, hashtags, hot trends, and retweets.

However, the Threads team has stat

That if users do not actively follow political accounts, the algorithm will not actively recommend relevant content. In addition, there are many differences and similarities between Threads, IG , and A comparison table has been produc in “3 Key Points You Can Reference Before Brand Management” . The updat content is also includ here and is provid below for readers’ reference:

comparison chart (2024.9 update)
2. Can be link to IG
When Threads was launch, it had tens of millions of users. Initially, your IG profile would show your registration order, and many people rush to download it because they were curious about which user they were in the world.

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Mark Zuckerberg is the first register user of Threads

Mark Zuckerberg is the first register user of Threads
The Threads account will be bound to the Instagram account and also has the following features for community use:

Personal information on IG can be automatically appli to complete the activation. After downloading, you can directly choose to log in with your IG account, and the Meta, IG, and Threads platforms can be quickly switch.

Users can repost IG posts directly into Threads

Users can directly share Threads Posts (commonly known as threads) to other platforms. The IG part will be sent through the IG Direct private message function, and the Meta will be sent to Messenger.
When you block a follower in Threads, IG will also block you simultaneously.
There is a saying on the Internet that IG will be delet in conjunction with Threads. Currently, once a Threads account is creat, it cannot be delet independently. You can only disable the temporary hiding of personal files in the settings.
3. The stratosphere is extremely thick

As mention in the previous point

Threads will be link to IG. Naturally, it will use the hashtags search on Threads and IG, the Reels videos that have been repost, and the personal follow list to recommend content. Although the posts are all private life, the algorithm is It is for the general public, and the page will be fill with strangers, celebrities, or posts with a high number of likes that day.

The topics may be relat to popular phone database current events or are closely relat to your life, such as: the drama you are following, the team you support, and the workplace. Complaints, earthquake/typhoon local disaster reports, etc. Your unintentional complaints, questions or thoughts may reach users who resonate with you, and receive a large number of retweets and quotes. Through the discussion of ideas, you can freely communicate with each other, and even make friends with the same interests.

4. No advertising interference

In X design, you can see other loan phone number materials people’s likes and messages, and there are also many pornographic pictures and texts. The interface is clutter due to the huge amount of information. There are not many active users in Asia. Compar with Threads, the layout and function use are more intuitive. , is very popular among Taiwanese people, especially the younger generation, and the absence of advertisements makes the overall browsing experience smoother.