Brand Identity: How do you build it with an online agency?

Why develop a brand identity at all?

As a consumer, you know it from your own experience: you see the logo of a well-known company and immediately have a variety of associations. You not only know what products or services you can expect from the company behind the logo. You also know whether the offers are inexpensive or luxurious, whether they are aimed at older or younger customers, whether a traditional company or a start-up is waiting for you.

A brand logo alone cannot convey all of this information in detail, even if many values ​​can be suggested in the design. What is crucial is that the brand company has successfully invested in building its brand. With targeted online marketing , it has been possible to arouse thoughts and feelings that go beyond pure image brands or the product range. And this is exactly the goal you should set for your business to be successful.

Which aspects play a role in identity?

If you develop a professional brand together with an online agency like ONE LINE, you will quickly recognize the complexity of the topic. Modern customers are not attracted by crude advertising statements or special offers. The development of your brand takes place on various levels, which are partly influenced by you, partly by your customers and society:

1. Emotional attachmentYour brand should evoke positive feelings . Just looking at your brand logo should trigger something in the viewer that represents a close connection to you and your products. This feeling goes beyond the mere use of your products or services, but accompanies your brand fans throughout their everyday lives.

2. ObjectivityIn addition to all the emotional appeal, your brand should convince on a factual level . Give your customers clear facts and information that support their feelings and are rationally understandable. Factual arguments of this kind can be the quality of your products, a strong service or unbeatable prices.

3. ReliabilityThe digital world floods us all with countless pieces of information every day. Most people therefore want stability, reliability and closeness. Not only friends and family, but also brands can fulfill these wishes. Here, aspects of emotionality and rationality combine to form a larger whole.

Brand development with digital marketing

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Developing your own brand identity is possible for companies of all sizes and industries. Even small retailers or regional craft businesses benefit from brand building when it is combined with online marketing. As a real brand, it is easier to differentiate yourself from local competitors and build a closer bond with the target group.

The development of the brand identity takes place mainly in the digital world. Of course, elements such as the logo can be used for offline advertising on brochures or posters. However, online marketing should be the focus, as this makes it easier to find future customers.

Working with an online agency helps you to develop your brand strategically. This external support makes sense because you do not have sole control over your brand image. Direct feedback from the target group, during the brand development process and over the years, is an important part of a functioning brand identity.

Steps to successful brand development

Even though every brand development, like other measures in digital marketing, is very individual, there is a rough guideline that agencies also use to bring all subsequent steps to life.

1. Know your values ​​and visionsMany companies find it difficult to identify their own values ​​and the characteristics of their individual company culture. They are so obvious that it is not clear what sets their company apart from their direct competitors. Working with a digital marketing agency helps you to think outside the box and analyze which visions and values ​​make your own brand special.

2. Know your target groupThe development of the brand identity should not ignore your target group . Your customers come from the business world and are in an older age group? Then it is pointless to make your branding seem as young and trendy as possible. If this effect is important to you as management, you need to work out exactly how these values ​​can be combined with the expectations of the target group.

3. Capture customer experiencesHave you already analyzed your target group? Then you probably know how well which products are received or how satisfied they are with your customer service. But do you know which values ​​and attributes customers assign to you? And whether these match the values ​​you want to convey as a brand? Direct interaction with existing customers and gathering experience is crucial for this.

4. Develop a realistic self-image

Which brand doesn’t want to be on trend and score points by focusing on sustainability and customer service? This can quickly backfire if callers are actually on hold for 15 minutes before your support is available. So be aware of which values ​​and visions you can really fulfill. Customers will punish nothing more harshly than inauthentic branding that ignores the customer experience.

5. Visual implementation

Finally, you give your analysis and the findings you have gathered a visual chinese malaysia phone number materials implementation. Your branding is an important part of the corporate design and plays a role in the design of the logo, colors, fonts and other elements of the visualization. An online agency ensures that all of these aspects are incorporated into the web design and that you achieve a coherent presence in the digital world.

With an online agency for reliable brand identity

Hopefully you have realized that targeted brand building is important for the success of your company in the digital world. ONE LINE, as an expert in online marketing, would be happy to talk to you about developing your very own personal brand.

When it comes to social media marketing, most companies first think of aob directory Facebook or Instagram in order to be visible to the end customer. However, engaging in social networks is also worthwhile for the B2B segment in order to address business partners and maintain business contacts. Even if your company’s focus is not on B2B business , social media helps to build useful contacts for the future.

LinkedIn is one of the most important social media platforms internationally that fulfill this goal. Direct contact with old and new customers, applicants and potential business partners can be established with just a few clicks and your own company can be actively advertised. But be careful: a social media campaign for a platform like LinkedIn is fundamentally different from other networks.

Make strategic decisions early

Social media with a focus on the business world represents a more serious presence and a community with a clear, content-based orientation. When planning a campaign, it is therefore important to establish a strategy early on that suits typical users and your own online marketing objectives.

Active advertising for products and services is possible, but tends to take a back seat. It is more about presenting your own company, demonstrating the benefits of working together or establishing contacts. The LinkedIn platform offers applicants various options for presenting a detailed CV and making themselves interesting for future employers.

Finding the golden path between objectivity and advertising effectiveness is not always easy from a strategic point of view. This is where support from an online marketing agency can help to develop suitable ideas and implement them strategically.