Email Conversion Strategies for eCommerce Brands: Insights from Samar Ovais

 

In this interview with an email marketing expert, we dive deeper into the intricacies of creating email campaigns for eCommerce brands. As a leading email conversion strategist for SaaS and eCommerce, Samar Owais is a problem solver for companies like HubSpot and Pinterest. With his newsletter for Emails Done Right , Samar challenges industry norms and offers invaluable insights into email strategy for marketers and copywriters alike.

In an interview with Stripo, Samar shares her deep insights into the key components of a conversion-focused email marketing strategy, common mistakes eCommerce brands should avoid, and the importance of personalization and localization in campaigns. Here’s what she had to say.

Expert

Samar Ovais
Samar Ovais
Email Conversion Strategist for SaaS and eCommerce Brands, Founder of Emails Done Right
Developing a Conversion-Focused Strategy
Stripo: What invaluable insights can you share about the key components of a conversion email marketing strategy for eCommerce brands?

Samar: There are many key components that go into creating an eCommerce brand strategy . My only advice is to first define your business goals.

 

What business goals do you want to achieve with your emails?

 

And yes, increasing your email revenue is a given. But how do you want it to grow?
Goals depend on where your business faces the biggest obstacle.

Some brands have everything sort  america cell phone number list of set up, but their profit margins are still low. Others have a large pool of subscribers who never become customers, or most customers never return to buy again.

Your strategy should solve or remove business obstacles. Start there and everything else will fall into place.

Avoiding Common Mistakes and Key Performance Indicators
Stripo: What are the most common email marketing mistakes you encounter when working with eCommerce? How can you avoid them?

Samar: When it comes to eCommerce projects, the most common mistakes in terms of email marketing are the following:

lack of attention to customer experience;

 

lack of personalization;
Too much attention is given to the bran and not enough to the customer.
When I talk about customer experience, I mean paying attention to where customers are coming from. What ads, offers, or messages have they seen, and whether our emails continue the conversation that started before they were on our list.

If you add people to your contact list through a survey and your welcome email doesn’t mention the survey or its results, that’s a huge misse opportunity.

Stripo: What key performance indicators do examples of advanced technologies for business you use for eCommerce projects, and are they the same across all strategy sectors?

Samar: The more I work with brands, the more I am convince that we place too much importance .

The focus should always be on the question, “How do we do this?”

 

For example, we can ask ourselves:

Are we working with existing  cn numbers customers to make them buy more?
Are we focuse on motivating subscribers to make their first purchases?

What will move the situation forward the fastest?