Google is losing the battle for the first time
Google has been putting pressure on other companies for years now. It all started with Amazon. More and more people don’t need to search Google first if they already know they are going to buy from Amazon. They go directly to Amazon.
But that’s not Google’s biggest problem today.
The main enemy is AI
My brother is very into AI. He asked me if I had tried Gemini, Google’s AI. The tone of his voice suggested that he was not too impressed with Google’s product in this field. I tried it because I thought Google had to have an edge over others like ChatGPT.
Google needs to be able to give me the best pages on “topic x…”. This is something that no AI is good at.
And to my regret, that has not new zealand whatsapp number data been the case. I won’t even mention the rest because ChatGPT, which is what I usually use, is three times better than Gemini.
Search for products
I do continue to search for Bainisha eneo la kipekee la kuuza la biashara yako (USP) products on Google. However, I now generate images with ChatGPT and Midjourney. I now also search for information on a topic directly in ChatGPT. The summary generated by the AI leads me to my goal faster than having to search for the best information from the x links that Google suggests.
I’m not statistically relevant
I’m willing to bet I’m not the only one who rich data has changed their behavior. This is just the beginning of what’s coming for Google.
Is there still time to change their destiny? It won’t be for lack of resources, but these will start to become scarcer.
If they lose searches, they will lose revenue from ads. Sooner or later. Advertisers will also realize that Google is no longer the king of the internet. Let’s see what the next few months bring.