What is Marketing Mix?
In other words , mix is the name given to all the basic variables that the manager or director must decide. mix?” People looking for answers to their questions; It can be said that it is the tool that helps the most in finding the answer. It is an efficient method for companies to use mix to manage their processes effectively. There are many names that lead the marketing mix. One of them is Jerome Mccarthy’s book “Fundamentals of Marketing”. At the same time, Neil H. Borden is one of the names that deal with the concept of marketing. Management guru Philip Kotler is one of the pioneers who made the marketing mix concept a trend in the business world.
There are basically two types of marketing mix
Product marketing mix Service marketing mixWhen it comes to marketing mix, the first thing that comes to mind is the concept of 4Ps . The meaning of the Fax Lists 4P concept; Product Place Price Promotion1. ProductProduct refers to the goods or services that a company offers to its customers. Product is the first part of the marketing mix. The type of product also partially determines how much businesses can charge for it, where they should place it, and how they should promote it in the market. Ideally, a product should meet an existing consumer demand. To be successful, marketers must understand a product’s lifecycle and business managers must have a plan for handling products at each stage of their lifecycle. We recommend you read our detailed article on this subject to learn the formula for being a successful company.
Things to pay attention
Benefits Features Product interactionMany questions can be asked in detail when making product marketing decisions. Here are a few of the most important: What does your 1000 Mobile Phone Numbers product meet? What problem does it solve or help the customer overcome? In other words, what will the customer gain by using your product? How will your product benefit him/her? What features does the product have that help it meet your customer’s needs? What is your product’s competitive advantage? How is your product different from your competitors? Why should the customer buy your product instead of your competitors’ product?2. PlaceThings to consider at this stage of the 4P concept are as follows; Location How to introduce the product to the market DistributionQuestions to ask about location range from how it will be distributed to which market it will be available in.
