5 tips for designing websites from a web design agency
Whether it’s a company website, booking portal or online shop – Internet users decide within a few seconds whether they will stay on a website. This makes it all the more important to make a good impression on visitors right away. A coherent, user-friendly website is crucial for this.
But what does that mean? There are basic design rules that every website operator should know. This article reveals which criteria a professional pays attention to.
What role does web design play in online marketing
Anyone who uses the Internet as a digital marketing channel is faced with a multitude of competitors. Standing out from the crowd is only possible with an attractively designed website. Good web design increases the time that visitors spend on the site – and makes them more receptive to marketing messages.
If it is an online shop or another site with a professional design is particularly important. It strengthens the user’s trust in the site and removes their inhibitions about making a purchase.
In addition to search engine optimization and technical fine-tuning, web design is the third pillar of successful . The end result is a website that is both functional and aesthetic.
With the WordPress content management system, anyone can create a website. For private purposes, designing it yourself is sufficient. However, if you want to do efficient online marketing, you should get an experienced partner like the web agency ONE LINE on your side.
A web design agency adheres to these five basic rules
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Plug-ins, widgets, media – there are numerous design options for websites. It is important to adapt the appearance to individual needs and not to overwhelm users with too many style elements. In addition to the layout and color scheme of the design, also plays a role.
No user wants to feel like they have landed in the past when visiting a website. There are three principles that apply to the layout: contemporary, clear and friendly. This includes a harmonious color scheme that matches the brand identity.
In web design, less is more. The following guide contains five expert tips from an experienced web design agency.
1. Responsive web design
Which layout is best for the site depends on the subject matter. The web design should beso that it is displayed correctly on every device – whether desktop, tablet or smartphone. This way, both desktop and mobile users can use the website and click through it without interruption
2. Define the website’s goals and target group
A successful online presence depends largely on the website’s goals and target groups being clearly defined. Before you start implementing content and design, you should think about what goals the website should fulfill. Do you want to generate sales with provide information on a specific topic or simply introduce the company ?
The target group should also be examined closely. What are the needs, expectations and wishes of potential customers ? How can products and services be best described to arouse interest and encourage purchase? Intuitive navigation and a clear structure also ensure that users can quickly find what they are looking for and are happy to visit the website again. More on this in the next section.
3. Give the page a meaningful structure
Closely linked to the previous points is the structure of the website. It should guide you through the content in a meaningful way and suit the type of page. A homepage is structured differently than a landing page or a product page.
The usual website elements should be in the usual places to make navigation easier for visitors. Examples are the imprint at the bottom and the search function at the top.
Important information should be highlighted, CTA xiaomi scooter battery: 3 tips to extend its lifespan buttons should be prominently placed and designed. The user should be guided through the website by the page structure. Navigation and user guidance on the website plays a crucial role in .
4. Pay attention to the readability of the content
In WordPress and other web design kits, there are a number of ways to give text a special look. This often comes at the expense of readability. It is better to express your creativity in other design areas and keep the text design classic.
Readability is not just about the visual appearance of the text. The content of the headings, paragraphs and info boxes is also important. The problem: Depending on the layout, there is only a limited amount of space available, which must be taken into account when creating the text. In a reputable content experts and design professionals therefore work hand in hand.
5. Liven up the web design with media content
means incorporating the needs of visitors into the design. Images, graphics or animations are a good way to tailor the appearance even better to the users. Media content evokes emotions and stays in the viewer’s memory longer.
Before a web design agency starts designing the site, it familiarizes itself with the expectations of the target group. This provides important impulses for refining the layout. A website for a doctor’s office is usually kept rather simple. A website for a young startup, on the other hand, can certainly contain animations and more extravagant design elements.
How often should the design of the website be refreshed?
Choosing a timeless, expandable design from the start minimizes the optimization effort in the years after the site launch. Nevertheless, individual adjustments changsha mobile phone bumber list are unavoidable. This is the case, for example, if a new target group is to be brought into focus. But external circumstances can also require changes to the website.
Most recently, this was necessary due to the introduction of Google’s . Since then, the display of a website on mobile devices has been an important ranking criterion. Anyone who did not yet have a responsive design had to do so due to the change.
In the future, website operators and web design agencies may face further changes. In terms of search engine optimization, it is important to regularly take a look at the design guidelines from Google and others.
Professional web design for more success in online marketing
The response a website receives from its target group depends on its design. A sensible structure, legible content and a responsive layout ensure a positive user experience. Last but not least, a professional and target group-oriented website promotes the trust of visitors and encourages them to return.
Harmoniously coordinating the different design features of your own website requires extensive know-how. As an experienced web design agency from Switzerland, ONE LINE supports interested partners in exploiting the design potential of their website.
