WordPress Plugins: A Beginner’s Guide to Yoast SEO
Perhaps, you have realized the importance of Google SEO
And, you have a WordPress website, looking forward to the serious knocks on the door of Google inquiry day and night.
But now, you are worried: the long road of Google SEO, don’t know where to start? !
Ok,
Today, Uncle Google will share the usage of the WordPress plugin Yoast SEO.
The setting and use of Yoast SEO can be regarded
As the first step in our long journey of optimizing WordPress foreign trade websites.
Contents hidden
1. Installation of Yoast SEO
2. Configure Yoast SEO
3. Use Yoast SEO Meta Box
4. Yoast SEO Social Media Tab
5. Yoast SEO Advanced Tab
Tools
1. Installation of Yoast SEO
Click Plugins —> Add new —> Search for Yoast SEO —> “Install now”
Yoast SEO plugin
After installation, you will see an SEO option in your WordPress dashboard, that’s it!
2. Configure Yoast SEO
The first time you use Yoast SEO, you need to set it up
Click the General option under Yoast SEO and click “configuration wizard” in the red box in the picture below.
Yoast SEO plugin
Follow the steps, in order:
1. Environment settings:
Yoast SEO plugin
If your website is already open for indexing, select Option A, otherwise select Option B
2. Site type:
Choose your website type based on the actual situation, whether it is a blog, an online store, etc.
Yoast SEO plugin
3. Organization or person
Select whether the website represents an organization or an individual, and enter the relevant information as required
Then enter the social media profile you want to promote
Yoast SEO plugin
This section will help Yoast SEO provide more information to Google in order to generate the corresponding Knowledge Graph Card (as shown below).
4. Search engine visibility
Do you want to allow your Posts and Pages to appear in search results?
Well, this usually uses the default “YES”.
5. Multiple authors
If you only have one author on your blog, then the author archives are exactly the same as the actual blog index page. Yoast SEO will automatically mark the author archives as noindex to avoid duplicate content.
If you plan to have multiple bloggers, select “Yes” to make it easier for people to find all posts by a specific author in Google search results.
In the field of data management, it has become especially important to design specialized databases for specific data requirements and use cases. Unlike general-purpose databases that are equipped to handle a wide variety of data and special database applications, specialized databases are optimized for specific functionality, thereby increasing performance, efficiency, and usability within their target domains and improving your business.
The Title here refers to the SEO Title
The default SEO Title format of Yoast SEO is:
Post Name *Separator* Website Name
In this module, you can set:
website name
Title uruguay phone number resources Separator (Google recommends that you use – and | as separators)
For example, if your settings here are:
Website name: Huanxin; Title Separator: –
When an article is titled How To Use Yoast SEO, the default SEO Title for this article page is:
How To Use Yoast SEO – Huanxin
7: Continue learning
At this step, Yoast SEO invites you to subscribe to their Yoast SEO and consider upgrading to Yoast SEO Premium
Just skip it. The free phone number lt version is good enough.
(The new features of the upgraded version are as follows:
3. Use Yoast SEO Meta Box
This is the main function of Yoast SEO, and it is also what we need to focus on. It is usually located at the bottom of the page.
Edit SEO Title and Meta description
SEO TDK, which is often mentioned in the SEO industry, actually refers to the SEO Title, Meta Description, and Meta Keywords that are no longer included in Google’s ranking factors.
They are important, why?
because,
On the one hand, they help search engines better understand the content and subject matter of web pages.
On the other hand, they will be displayed in Google search results, affecting click-through rate (as shown in the figure below, the red box is the SEO Title, and the arrow is the Meta Description)
Things to know when writing SEO title and Meta description:
Incorporate keywords and corresponding long-tail words
Putting important keywords first will help their ranking
Add elements that attract users to click, and pay attention to readability
The common symbols for titles are “-“, “|” and “”, the first letter of all words is capitalized, and the length should be within 60 characters.
The length of Description should be within 160 characters.
2. SEO Analysis
Yoast SEO will give you an SEO analysis of your page, including:
Are there any external links and internal links?
Are the lengths of SEO Title and Meta Description appropriate?
Is the page text too small?
Is image SEO in place?
…
Yoast SEO Analysis
3. Readability
According to the suggestions, appropriate adjustments can be made to optimize the readability of the content
4. Yoast SEO Social Media Tab
When sharing on Facebook and Twitter, if you want the link to display a specific Title, Description, and image, you can set it here.
5. Yoast SEO Advanced Tab
A page that you don’t want to appear in search results
Or a page where you don’t want search engines to follow the links on it.
You can use the Advanced Tab of Yoast SEO.
In addition, to avoid duplicate content, Yoast SEO can help you normalize your URLs.
How to understand the standardization of URLs ?
When there are many pages on the website with basically the same content but different URLs, although there will be no penalty, the existence of multiple URLs disperses the page weight and is not conducive to ranking. In addition, the page that the search engine finally selects and includes may not be the URL you really want.
At this point, it is necessary to normalize the URL. Although users will not be redirected when browsing the URL, the search engine will treat it as a 301 redirect and concentrate the weight of the page link on the normalized URL specified in the code.
Yoast SEO provides a canonical tag, just enter the URL to be standardized.
