Parsers for targeted advertising on vkontakte

Targeted advertising in social networks is text, media or multimedia ads that are shown only to those users who meet a certain set of requirements specified by the advertiser. For example, only to residents of Ulyanovsk. The settings of the VKontakte advertising account are limited. Therefore, we will figure out how parsers help to expand the functionality of targeting, more accurately target the target audience and even save on advertising – precisely due to the precise selection of audience segments.

What is a parser

Is the automatic collection of information from any source for the purpose of its further use. Is a service that helps targeters find and analyze the target audience for business. In the slang of targetologists means collecting a database of accounts. Parsers help to quickly search and then upload the collected data to the VKontakte advertising account. Segmentation helps to specify the proposal according to the identified problems of the target audience. The more the target audience is “cut” into segments, the more convenient it is to analyze the hypotheses put forward. By segmenting your audience by gender, age, and targeting settings by community, it will be easier to understand which audience your advertising is most effective for.

An email list is a group of email addresses, usually collected for marketing, communication, or promotional reasons. Companies use these email list lists to send newsletters, special offers, updates, and announcements to their subscribers or customers. Creating an email list usually means gathering addresses through sign-up forms, customer purchases, or other ways people agree to join.

How to use parsers

This analysis will reveal basic socio-demographic data, as well as information on user interests and behavioral characteristics. It is important to consider that parsers can only collect the data that users have specified in their profiles. Remember that people do not really like to provide detailed information about themselves on social networks, and sometimes they even write something that does not exist. Therefore, such analysis is a useful thing, but it cannot be taken as 100% correct information. Use both it and other data obtained from other analyses of your target audience.

Which parsers to use

The undisputed leaders on the market are Pepper Ninja, Target Hunter and Cerebro. But there are a few more. From 590 rubles per month for those who donate to the service on VKontakte, from 1,225 rubles for everyone else “Cerebro” is suitable for beginners: there are many trainings – in the service group on “VKontakte” and directly on the site in the form of answers to questions – which will be very helpful when first getting acquainted with setting up targeted advertising.

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We are collecting everyone who left any activity (even from 1 piece) in your community, but did not subscribe. There may be several hundred or b2b lead generation: best practices to increase contacts even several thousand such people. Potentially, you are familiar to them, which means that this audience is already slightly warmer than completely cold. In your account, when setting up advertising, we subtract our subscribers from this audience. 2. Buyers who left you reviews.

If you know that the community’s subscribers were recruited using not entirely white methods (which casts doubt on the fact that the audience meets the required characteristics), then you can go through the reviews left by satisfied customers in the discussion section. 3. Interested in the price or characteristics of your product/service Similar to the previous method, only in this case we take those subscribers who were interested in the cost or characteristics of the product/service in the customer’s community. In fact, these are potential buyers who are 100% certain to be suitable for analysis.

The most active subscribers of competitors

We collect those who have shown activity (likes and reposts) over the past month in competitors’ groups (if we take a longer period, then the data may be blurred). Here it is also important to approach the selection of communities a complete list of unit phone numbers wisely (very small ones will not work for us, because the activity in them will most likely be imitated by the administrators themselves). You can also collect users who left comments on cost, presence in photo albums or under posts.

Friends and subscribers of online store managers

Not suitable for everyone: if your competitors are online stores, then very often they specify a manager to handle requests. In most cases, this is a specially created fake page, which initially has no one in friends. When clients are going to make an order, or have made one, they are added as friends to the manager (and there are cases when potential clients are added for the future). Therefore, we collect friends and subscribers of managers and analyze them.

After collecting the databases, you will only need to create several promotional posts for each segment and test the response: which audience will respond more actively, how many will subscribe, which will have more applications, sales, etc. There are an infinite number of collection methods, and their number is constantly growing. For each niche, you can find new unique methods of collecting and analyzing potential clients. Test, analyze, check the effectiveness of the hypotheses put forward, try and find the ideal options for influencing your target audience!