The strategy we are following to earn more in our Shopify store
A 60% contribution margin with own-brand products is very good, but we must not be fooled. There is still a major problem. 99% of these sales come from Amazon.
The problem with our dependence on Amazon
Where there is focus, there is success. That is why sales are evolving in such a way right now. Amazon has been the focus for years and that is why we are doing relatively well in this channel. It is not the only thing we want to do and we do not want to depend on Amazon so much either.
It is a great risk to have so much dependence, so we have to create powerful alternative channels.
Ebay as a second option
We have put more focus on Ebay and it has worked more or less for us. It hasn’t been great, but sales have come in. The option of advertising on Ebay and then paying a commission per sale has yielded results. The problem here was that after a while and analysing sales we realised that we were barely making any money. We were getting clients, which wasn’t all that bad either.
Redirect traffic to our Shopify store
As a result, we have turned off the ads on Ebay. We have also removed the “save packs” from there. When Ebay buyers ask us about them, we tell them that they can find them in our shop right now. The cheapest way has to be to buy from our own shop.
Influencer marketing
Here we are now with 15 influencers but 0 results. It is clear that we cannot do everything and we are not doing this with any strength. I still believe in this issue but we need to give it more time than I thought. We have to continue increasing the relevance of our brand to be more attractive for this type of collaboration.
Google Ads and Shopping
We have it pending and the time has come to take action. Furthermore, it is something that we can do “in-house” since my wife provides services to clients in this field. We have to get our act together and take action.
Meta Ads
This was my strong point looking back years ago. Many things may have changed but it will be worth it. We have a theme that could fit but we need to dedicate time to it. Here we will probably need a profile that can take care of it.
It won’t be quick, so you have to get down to work to make things “happen.”
