Local SEO: Regional search engine optimization

Local search engine optimization (short: local SEO) is a marketing measure Local SEO: Regional search that primarily benefits small local businesses. This marketing strategy is best implemented in collaboration with an experienced digital marketing agency – such as ONELINE. What is Local SEO? Local SEO is a central aspect of search engine optimization . It takes Local SEO:…

Lead generation: What role does the double opt-in process play?

So-called lead generation plays a crucial role in online marketing. The “lead” provides his or her personal data voluntarily in order to receive further information or offers. In order for this to succeed, consent is first required via the double opt-in process. Definition: Lead Generation – What is it? The term lead generation comes from marketing. Basically,…

Focus keywords & secondary keywords – agencies use this insider knowledge

Keywords are important – no question about it. Without relevant search terms, hardly anything happens on your website. Traffic depends on how targeted we are at reaching our users and guiding them to exciting pages. Which SERPS, i.e. search results, serve their purpose and why secondary keywords should not be neglected – SEO agencies have this knowledge…

Customer Experience (CX): The focus on a positive customer experience at every touchpoint

The so-called customer experience is a term from marketing. It covers the entire purchasing process as well as the subsequent customer service. Definition: What is Customer Experience (CX)? During the purchasing and customer service process, buyers gather different impressions. Not only do their experiences with the product or service itself play an important role. Rather, they…

404 errors – professional solutions in web development

Annoying? Of course! But with a little creativity and a successful concept, a one-way street 404 errors – professional  becomes a new opportunity. Since pages that cannot be found or do not exist quickly lead to abandonment, website operators should pay a little more attention to the 404 page. Web development plays the main role…

The 10 most important Google Analytics KPIs and their meaning

One of the biggest advantages of digital marketing is its excellent measurability. Professional The 10 most important Google  SEO agencies and website operators use Google’s analysis tool to analyze success. The software can evaluate more than a hundred data points. This article reveals which ten key figures are the most meaningful.   What are Google…

How to improve conversion rates with personalization

We are a leading digital marketing agency and provide our clients with effective conversion rates, and improve solutions for their online presence. Our goal is to help you better position your website on Google and other search engines. In this article, we will focus on the topic of personalization and show how it affects search…

GET TO KNOW THE ONELINERS

It takes every single person in an organization to achieve the company’s know goals, and this post is intended to introduce each one of us. Each of us thought about which value or values ​​of the ONE LINE we most identify with. Luca Manz – Junior Online Marketing Manager Bowling, darts, Jassen or quickly implementing content into…

Accessible web design: How to make the Internet accessible 

The term accessibility is becoming increasingly important – also in the digital world and in relation to web design. Companies or private website operators are increasingly concentrating on making their content accessible. But what does accessibility on the Internet actually mean?   Accessibility: What is meant by “barrier-free”? definition Challenges and problems Laws and guidelines…