One of the biggest advantages of digital marketing is its excellent measurability. Professional The 10 most important Google SEO agencies and website operators use Google’s analysis tool to analyze success. The software can evaluate more than a hundred data points. This article reveals which ten key figures are the most meaningful. What are Google…
We are a leading digital marketing agency and provide our clients with effective conversion rates, and improve solutions for their online presence. Our goal is to help you better position your website on Google and other search engines. In this article, we will focus on the topic of personalization and show how it affects search…
A strong link structure is crucial for successful search engine Detect broken links and optimization (SEO) and top rankings on Google. But what if the links you set no longer work over time and lead to a dreaded 404 error page? In this article, ONELINE explains how to identify these so-called broken links and how…
Investing in paid marketing campaigns is good, but it’s even better to place them on the platform with the greatest reach in the world. That’s the Google Ads advertising system – the easiest and most effective way to place ads on the Internet. Display network, keywords, quality factor: There are a few things to consider…
It takes every single person in an organization to achieve the company’s know goals, and this post is intended to introduce each one of us. Each of us thought about which value or values of the ONE LINE we most identify with. Luca Manz – Junior Online Marketing Manager Bowling, darts, Jassen or quickly implementing content into…
The term accessibility is becoming increasingly important – also in the digital world and in relation to web design. Companies or private website operators are increasingly concentrating on making their content accessible. But what does accessibility on the Internet actually mean? Accessibility: What is meant by “barrier-free”? definition Challenges and problems Laws and guidelines…
Online advertising, internet banners, display advertising… the terms are as varied Display Marketing: Banner as the possibilities. Display marketing is one of the most popular forms of advertising on the web. What is the importance of display marketing for companies? 96% of the Swiss population uses the Internet. This means that only 1 in 10…
Scaling your business is the dream of every successful entrepreneur. This significant expansion should help increase sales while reducing the workload. However, for this to succeed, the right business model and a little extra commitment are required. Scaling: What does the term mean in a business context? Scaling the company is one of the most…
The layout is in place, content with added value is placed – and yet visitors are leaving the website in droves. A poor user experience is often the reason for wasted potential in digital marketing. The success criterion, also known as user experience, makes the difference between a short-term boost and a sustained high. The good…
Whether it’s a company website, booking portal or online shop – Internet users decide within a few seconds whether they will stay on a website. This makes it all the more important to make a good impression on visitors right away. A coherent, user-friendly website is crucial for this. But what does that mean? There…
WordPress is one of the standard solutions in web development worldwide. The content management system (CMS) impresses with its flexibility, security and maximum freedom in customization. This also includes the connection of interfaces to other programs, so-called APIs. In this article, we as a WordPress agency explain what APIs are for and how they can…
When you start looking into online marketing, you will quickly come across backlinks and their importance for search engine optimization (SEO). Setting external links to your own website has been important for your ranking since the beginning of Google, but its nature has changed. In this article, ONE LINE explains how relevant the development of a strong…
