Performance marketing is the consistent implementation of data-driven marketing. It allows successes and failures to be assessed much better than with other strategies. This makes it possible to regularly optimize individual marketing measures in order to continuously optimize results. What is performance marketing anyway? The term performance refers to the performance that a measure offers. In the context…
Artificial intelligence (AI) is a real future technology and is currently being used in more and more areas. ChatGPT is currently one of the most important innovations with great potential. AI in online marketing: What is ChatGPT? The use of chatbots based on artificial intelligence is now considered an absolute standard. They support customer service and users…
Around 200 ranking factors influence the Google ranking. The following article explains which of these factors are most important in 2023. Stability or change: How quickly do Google ranking factors change? In order to improve a website’s Google ranking, it is important to take different factors into account. Although the algorithm is constantly evolving, the ranking…
The right web hosting is the basis for successfully putting websites online. But how Web hosting with domains – simply does web hosting with domains actually work? As an online marketing agency with comprehensive expertise, we explain what it is all about and what is important. What is web hosting? Before companies or private individuals…
Targeted brand building and developing an authentic brand identity are simply part of modern online marketing. But what exactly needs to happen so that you are perceived as a fully-fledged brand and not just as a company or retailer? ONE LINE, as an experienced digital marketing agency, will take you along and explain how you can…
Local search engine optimization (short: local SEO) is a marketing measure Local SEO: Regional search that primarily benefits small local businesses. This marketing strategy is best implemented in collaboration with an experienced digital marketing agency – such as ONELINE. What is Local SEO? Local SEO is a central aspect of search engine optimization . It takes Local SEO:…
So-called lead generation plays a crucial role in online marketing. The “lead” provides his or her personal data voluntarily in order to receive further information or offers. In order for this to succeed, consent is first required via the double opt-in process. Definition: Lead Generation – What is it? The term lead generation comes from marketing. Basically,…
Keywords are important – no question about it. Without relevant search terms, hardly anything happens on your website. Traffic depends on how targeted we are at reaching our users and guiding them to exciting pages. Which SERPS, i.e. search results, serve their purpose and why secondary keywords should not be neglected – SEO agencies have this knowledge…
The so-called customer experience is a term from marketing. It covers the entire purchasing process as well as the subsequent customer service. Definition: What is Customer Experience (CX)? During the purchasing and customer service process, buyers gather different impressions. Not only do their experiences with the product or service itself play an important role. Rather, they…
Today, no website owner who wants to be found by customers and interested Onpage vs. Offpage SEO: parties on the World Wide Web can avoid optimizing their own website. Search Engine Optimization aka SEO is the method of choice if the content is to ensure a good ranking in the long term. The measures for…
Annoying? Of course! But with a little creativity and a successful concept, a one-way street 404 errors – professional becomes a new opportunity. Since pages that cannot be found or do not exist quickly lead to abandonment, website operators should pay a little more attention to the 404 page. Web development plays the main role…
One of the biggest advantages of digital marketing is its excellent measurability. Professional The 10 most important Google SEO agencies and website operators use Google’s analysis tool to analyze success. The software can evaluate more than a hundred data points. This article reveals which ten key figures are the most meaningful. What are Google…
