Google SEO VS Admins ads, which one is more suitable for your product?

Recently, the global epidemic broke out and foreign exhibitions have also been suspended. Therefore, many clients who have contacted me recently want to focus on acquiring customers on the Internet. In the process of communicating with customers, I found that many customers do not have clear ideas when choosing promotion channels. They often hear about what someone did and feel it is good, so they want to try it themselves, or they listen to what a certain industry expert said, such as Uncle Google, and agree with it and try it.

However, after we analyze the product and the market

The promotion channels chosen by the customers are often not suitable for their own situations. So I need to write such an article to explain clearly how to choose Google SEO or adwords. You can apply it according to your own situation. It is just a reference suggestion. If you have any considerations, please leave a message to communicate.

Google SEO and adwords advertising are collectively referred

To as SEM (search engine marketing). In recent years, due to the increasingly fierce competition among platforms, many foreign trade companies have fallen to working for the platforms, and most cross-border companies have chosen independent websites to promote their products or services. However, there are a lot of mixed fish and dragons on the market, and many people often get disappointing results when they first come into contact with this area. In fact, it is not that Google SEO or Google ads cannot promote your products. Most of the reasons are that you do not have a deep understanding of the principles, the website is not suitable, and the operators do not understand your products and industry well enough, resulting in bad results. Of course, there are a few cases where your product is not suitable for promotion on Google. For example, there is no mature name for the new product abroad. At this time, you can only optimize from the perspective of product application and input-output status. Different products and different landing page designs often get different results.

SEO refers to search engine optimization

The larger search engines abroad include Bing, Yahoo, and Google. Google accounts for 78% of the entire search engine market share, so we will focus on Google’s SEO optimization here. We obtain free traffic by building independent websites, optimizing the content of the websites, providing authoritative and credible information to search users, and satisfying the search experience of users. The quality of your content, the quantity and quality of your external links, and the natural ranking of keywords determine how much free traffic you can obtain. The amount of free traffic of a website indirectly reflects the level of Internet promotion capabilities. Through SEO, we can obtain a large amount of sales profits and brand awareness.

Google SEO natural ranking demonstration:

For marketers, having the phone numbers of current and potential customers brings countless opportunities for lead generation and CRM. Having customer phone numbers is a great way to bolster marketing campaigns because it offers phone number database marketers the opportunity to engage with their audience through rich media messages and mobile messaging. As such, investing in phone number databases is a crucial aspect of any modern marketing campaign.

 

 

Benefits of doing Google SEO:

The traffic is free and long-term stable. If you have a good SEO foundation and your pages meet user needs, you will continue to obtain search engine traffic.
Data analysis can assist companies in product selection and determine the direction of product research and development and sales.
Can optimize many uruguay phone number resources keywords and bring a lot of free accurate traffic
In the process of optimizing the website, you can improve the user experience of the website
The click-through rate and conversion rate of natural traffic are generally higher than those of advertising traffic. (When the keyword ranks first)
Enhance brand trust

Disadvantages of doing Google SEO:

There are uncertainties in ranking rules
The keyword competition is fierce, and there is almost no hope of ranking
It takes a long time
Need professionals to optimize the website
What are Google Ads
Google Ads, also known as Google Adwords, is the main source of profit for Google. Released in 2000, the advertising revenue in 2019 was approximately $95 billion. Merchants pay Google platform to promote your phone number lt company’s services to target customers through keyword ads, pictures, videos, texts, etc. After nearly 20 years of development, Google Ads can almost meet the needs of any merchant. For retail merchants, Google launched the Google Shoping Ads service. For local merchants, Google launched local ads.

Fast. Adjust the ad and see results in about a week

Precise positioning, can accurately locate your target time country, city, or state
It can test keywords, website experience, and national market performance relatively quickly.
Through advertising, we can determine the focus of marketing channels. For example, if video advertising is okay, our marketing channels can be strengthened in terms of video.
Effectively assist SEO. Many SEOs choose words based on experience, but often they don’t know the conversion and effect of the words. Advertising can effectively save time in selecting key optimized words and optimizing pages.
Generally, advertising traffic is higher than SEO traffic. For example, if Google optimization is ranked first, it can only get traffic for this word. However, when our advertising phrase matches, Google will also search for us. The following figure compares the traffic of natural ranking and advertising.
Google Ads vs Google SEO

Disadvantages of Google Ads:

It requires long-term advertising investment, and as competition grows, prices will also increase.
The backend is complex and difficult for non-professionals to operate. Newbies or agencies do not have enough knowledge of the product, resulting in a lot of ineffective costs.

Should I do Google SEO or Google Advertising?

If you are a soho:

Only a small amount of funds are invested. And you don’t have a long time to invest in your website. Your English skills are not very good. Don’t believe that SEO companies can save money. The cheapest SEO companies on the market cost 3000 RMB a year, and the results are often disappointing, and they need to be charged every year. Relatively speaking, it is more cost-effective than bidding. You can get inquiries in a very short time, so that you can negotiate orders.
If you have enough time and energy, good English skills, and a good understanding of your own products, and you understand the Internet or can find a more reliable person to learn from, I suggest you do SEO. After the first year of hard work, you will have continuous inquiries every year.
If you are a company:

There is no team or person dedicated to this

It is recommended to choose Google bidding to test the entire online marketing and determine the focus of future online marketing.
There is a team and someone in charge of this. It is recommended to do Google bidding and Google optimization at the same time. Of course, Google bidding should be used to test the data first, and then SEO should be done.

Whether it is Google bidding or Google optimization. The best situation is to do both at the same time. In this way, we can get the maximum amount of Google traffic. In special cases, if your product is targeted at a country or region, or even only targeted at one city, it is better to do Google adwords.