Sales and Operations Planning (S&OP) is a crucial business planning approach in the automotive industry. S&OP integrates sales and operations planning to achieve company goals more efficiently. In this article, we will explain the background of the problems faced by automotive companies, highlight the challenges in this industry, and reveal the importance of S&OP in…
Background of Supplier Relationship Management (SRM) Problem for Automotive Companies The automotive industry in Indonesia has continued to experience significant growth in the last few decades. This growth is largely driven by increasing consumer demand for both private and commercial vehicles. However, behind the rapid growth, there are a number of complex challenges related to…
Você já se perguntou qual é a força motriz por trás dos negócios online de sucesso? Não é SEO ou mídia social, é conteúdo, marketing de conteúdo. O marketing de conteúdo, quando bem feito, pode mudar o crescimento de qualquer site. Siga nossas 15 dicas de marketing de conteúdo abaixo para aumentar suas classificações e…
The great theater director, teacher and theater theorist . Konstantin Stanislavsky shouted to young diligent actors. It was a special director’s technique for bringing an actor who was playing around to his senses and into tune with reality. With this same phrase, which has become legendary in the world of cinema and theater, sometimes you…
The past year for our online marketing agency was marked by numerous changes and new challenges. Nevertheless, we have managed to achieve many of our goals and develop further in many respects. In this article, we take you through our 2022 with all its highlights. We look back on an exciting, challenging, thrilling and successful year, which…
While social media and other media channels often take first place in performance marketing, too little importance is given to the classic newsletter in email marketing. Newsletter marketing also offers your company the opportunity to regularly draw attention to your company or brand with exciting content. In this article, ONE LINE provides an impetus for this…
An excellent user experience is more than just an addition; it is the foundation of successful websites. The quality of your UX determines whether visitors to your website stay, engage, and become repeat users or customers . A well-thought-out UX goes beyond design; it encompasses the entire user interaction with your website, from the ease of navigation…
Performance marketing is the consistent implementation of data-driven marketing. It allows successes and failures to be assessed much better than with other strategies. This makes it possible to regularly optimize individual marketing measures in order to continuously optimize results. What is performance marketing anyway? The term performance refers to the performance that a measure offers. In the context…
Artificial intelligence (AI) is a real future technology and is currently being used in more and more areas. ChatGPT is currently one of the most important innovations with great potential. AI in online marketing: What is ChatGPT? The use of chatbots based on artificial intelligence is now considered an absolute standard. They support customer service and users…
Around 200 ranking factors influence the Google ranking. The following article explains which of these factors are most important in 2023. Stability or change: How quickly do Google ranking factors change? In order to improve a website’s Google ranking, it is important to take different factors into account. Although the algorithm is constantly evolving, the ranking…
The right web hosting is the basis for successfully putting websites online. But how Web hosting with domains – simply does web hosting with domains actually work? As an online marketing agency with comprehensive expertise, we explain what it is all about and what is important. What is web hosting? Before companies or private individuals…
Targeted brand building and developing an authentic brand identity are simply part of modern online marketing. But what exactly needs to happen so that you are perceived as a fully-fledged brand and not just as a company or retailer? ONE LINE, as an experienced digital marketing agency, will take you along and explain how you can…
