Performance Marketing: How do you use a newsletter effectively?
Performance marketing is the consistent implementation of data-driven marketing. It allows successes and failures to be assessed much better than with other […]
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Online Marketing: Can ChatGPT revolutionize marketing?
Artificial intelligence (AI) is a real future technology and is currently being used in more and more areas. ChatGPT is
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Improve Google Ranking: The Most Important Ranking Factors in 2023
Around 200 ranking factors influence the Google ranking. The following article explains which of these factors are most important in
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Web hosting with domains – simply explained by an advertising agency
The right web hosting is the basis for successfully putting websites online. But how Web hosting with domains – simply
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Brand Identity: How do you build it with an online agency?
Targeted brand building and developing an authentic brand identity are simply part of modern online marketing. But what exactly needs
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Local SEO: Regional search engine optimization
Local search engine optimization (short: local SEO) is a marketing measure Local SEO: Regional search that primarily benefits small local
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Lead generation: What role does the double opt-in process play?
So-called lead generation plays a crucial role in online marketing. The “lead” provides his or her personal data voluntarily in
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Focus keywords & secondary keywords – agencies use this insider knowledge
Keywords are important – no question about it. Without relevant search terms, hardly anything happens on your website. Traffic depends on
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Customer Experience (CX): The focus on a positive customer experience at every touchpoint
The so-called customer experience is a term from marketing. It covers the entire purchasing process as well as the subsequent customer
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Onpage vs. Offpage SEO: Differences and decisive factors
Today, no website owner who wants to be found by customers and interested Onpage vs. Offpage SEO: parties on the
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404 errors – professional solutions in web development
Annoying? Of course! But with a little creativity and a successful concept, a one-way street 404 errors – professional becomes
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The 10 most important Google Analytics KPIs and their meaning
One of the biggest advantages of digital marketing is its excellent measurability. Professional The 10 most important Google SEO agencies