The hardware CPC (cost per click) is the cost per click, or the price a company. Pays for each click on its advertisement. CPA (cost per action) is the cost per action, or the cost that a company pays for each client who performs a certain action on its website. CR (conversion rate) is the…
To do Analytics takes into account all requests that the company receiv from callback order forms or chats with customers. Who nes end-to-end analytics and why? A business nes end-to-end analytics at any stage of its existence when uncertainty arises in making marketing decisions. The main goal of such services is to help businesses attract…
What is end-to-end analytics This is a set of tools that allows you to track the path of each buyer from the first meeting to the purchase, analyze all advertising and sales channels to understand which of them are the most effective and which ne improvement. End-to-end analytics allows companies to get a complete picture…
You see the full picture online with indicators already calculat for you: CPL, CPO, APRU, ROI and so on. You can also build absolutely any reports: dashboards for tracking the customer’s journey from the first click to the call; report on dynamics, cost of applications and others. Convenient, isn’t it? All this can be done…
Improve service for clients. When a person is low on battery and nes to download an app they haven’t us before and grab a power bank, it can be quite a stressful situation. For the command “Take charge!” It is important that this path is as simple and painless as possible for users. Amplitude helps…
Next, we determin the criteria by which we can understand the widespread nature of such a problem and why it arises. A small share of the audience fac the problem, but we lost on average up to % of conversions per month. Thanks to Amplitude, we came to the conclusion that this bug nes to…
Solution We creat dashboards for registrations and rental conversions and set up notifications on them. At “Take Charge!” seasonality is clearly express within the year and week, and analysts know which metrics should be in a normal state in each period. Using this information, they can correlate what upper and lower limits are acceptable. If…
Result The new banner help increase the conversion rate for subscription purchases by % in absolute terms. Case : How to track metrics without the participation of analysts A year and a half ago in “Take Charge!” There were no analysts yet. Product managers themselves built simple charts and dashboards, but due to higher priority…
Were overwhelmed What is datacraft Imagine: all data about current and potential customers from the website, mobile application, CRM, advertising services and many other sources are combin in one window. Why end-to-end marketing analytics dataCraft is necessary for the successful work of a marketer Helps identify traffic sources . The marketer can see where customers…
